Design & Production 2015 - 2018
Role: Designer | UX | Copywriter | Producer
I worked as the Designer & Producer for Telstra's Thanks loyalty program for 3 years.
During that time I was solely responsible for creating any promotional material required for their arts, music and sports pre-sales as well as writing copy and managing the content for the section. This included 2 full brand redesigns, which needed to be incorporated into the Thanks site.
Thanks was a unique Telstra property in that it didn't always exactly follow the brand guidelines because the corporate look and feel didn't quite work for something that was so dynamic, and so I convinced the Brand team to let me bend the rules a bit for special Thanks promotions. The result was a site section that was consistently praised for it's stand-out look and feel.
